FOR IMMEDIATE RELEASE

Newer Technology Lowers MSRP By 25% For Wildly Successful
Power2U AC/USB In-Wall Charging Solution

First and Only Patented, UL Listed AC/USB Outlet for Powering and/or
Charging Four Devices Simultaneously Now Available at Retail from $22.99

Power2U Photo: http://www.newertech.com/images/pr/PR_Power2U_Wall.jpg

February 2, 2012, Woodstock, IL - Newer Technology, Inc. (NewerTech®) http://www.newertech.com, a leading developer of Macintosh®, PC, iPod®, iPhone®, and iPad® performance upgrades and accessories, announced today it has lowered the Manufacturer's Suggested Retail Price by 25% for its Power2U™ AC/USB Wall Outlet. Now priced at $29.95 MSRP with street pricing as low as $22.99, the Power2U is the only home-safe, UL Listed in-wall charging solution available to enhance living and working spaces by eliminating the clutter created by multiple cables and unsightly bulky power adapters.

Complements Any Decor
Ideal for homes with users of multiple USB chargeable devices, the Power2U blends seamlessly into any residential wall as a standard power outlet. By incorporating two traditional three-prong AC wall sockets in addition to two USB 3.0/2.0/1.1 ports, the Power2U is a basic 'DIY' install on any 15Amp circuit with a 16-cubic-inch electrical box. A "straightforward" rated "how to" video showing how the Power2U can be installed in as little as 20 minutes is available at: http://eshop.macsales.com/installvideos/nwt_power2u/

Money Saving, Energy Efficient
The new outlet provides a clean looking, modern, and centralized location for charging/powering USB devices. In addition to being convenient to use, the Power2U provides two energy efficiency features. The intelligent Smart Power design only outputs enough charging power to meet the requirements of the device that is attached. The specially designed spring-loaded Safety Shutters completely turn off power to the USB ports when a connecting cable is removed.

Patented Design & UL Certification Ensures Safe Home Use
Because the Power2U incorporates a patented integrated AC to DC power transformer design and is the only UL Listed in-wall solution of its kind, homeowners can install it with full confidence and no safety compromise.

Power2U Features:

  • Patented design charges iPads, iPhones, iPods, Android™ tablets and phones, MP3 players, GPS, digital cameras, and other USB 3.0/2.0/1.1 chargeable devices without requiring a bulky adapter
  • Smart Power feature only outputs enough charging power required by the attached device
  • Energy efficient, spring-loaded Safety Shutter design turns power off to USB ports when connecting cable is removed
  • Uses standard four-pin type A jack USB cables
  • Installs on standard 15Amp electrical circuit with 16 cubic inch electrical box
  • The only UL/CUL Listed E339607 solution for in-wall, home-safe use in United States & Canada
  • Includes mounting screws white plastic covers, matching white wallplate, and illustrated step-by-step installation manual

"With nearly 10,000 units sold in 45 days, the features and benefits of the Power2U have clearly resonated with mobile device users," said Larry O'Connor, President, Newer Technology Inc. "As a result of its instantaneous popularity and increasing demand, we are driving traffic to existing retail partners as well as rapidly expanding the retail availability of the Power2U."

Price and Availability While priced at $29.95 MSRP, the Newer Technology Power2U AC/USB Wall Outlet is available from retailers and Newer Technology's exclusive distributor, Other World Computing (OWC®) for as low as $22.99. For more information on the Power2U and reseller inquiries, visit: http://www.newertech.com/products/power2u.php. For more information on Newer Technology's complete line of accessories and upgrades for Macs, PCs, and iOS devices, visit: http://www.newertech.com/products.

About Newer Technology, Inc.
Since 1984, Newer Technology, Inc. (NewerTech) has been recognized as the leading developer of performance upgrades and accessories for Macintosh and PC computers, iPods, iPhones, and iPads. NewerTech is headquartered in Woodstock, Illinois. Dealer inquiries are welcome by calling 815-308-7001 or by emailing sales@newertech.com.

OWC, NewerTech, and the NewerTech arrow logo are trademarks of New Concepts Development Corporation.
Power2U is a trademark of Newer Technology, Inc.
Apple, Macintosh, iPod, iPhone, and iPad are trademarks of Apple, Inc., registered in the U.S. and other countries.
All other trademarks or registered trademarks are the property of their respective owners.

Contact:
Grant Dahlke
Newer Technology
(815) 333-5014
grant@newertech.com