FOR IMMEDIATE RELEASE Newer Technology eSATA to USB 3.0 Adapter Photo: http://www.newertech.com/images/pr/PR_esatausb3.0.jpg

June 14, 2012, Woodstock, IL - Newer Technology, Inc. (NewerTech®) http://www.newertech.com, a leading developer of Macintosh®, PC, iPod®, iPhone®, and iPad® performance upgrades and accessories, announced today its eSATA to USB 3.0 Adapter as the high performance, Plug and Play link between existing eSATA interface equipped external drives and the new 'SuperSpeed' USB 3.0 equipped MacBook and MacBook Air computers introduced at Apple's Worldwide Developer Conference (WWDC) this past Monday.

Updates Existing Drives With 3x Faster Performance
The $29.95 MSRP adapter has been benchmark test proven to deliver over 240MB/s real-world data rate performance from the following NewerTech and OWC eSATA interface equipped solutions: Newer Tech Guardian MAXimus, Guardian MAXimus mini, and Voyager Q; OWC Mercury Elite Pro, Mercury Elite Pro Dual Drive, Mercury Elite Pro mini, Mercury Elite Pro Dual mini, Mercury Qx2, and the Mercury Rack Pro; as well as other brand external drives when used with the new 2012 Mac models. For comparison, FireWire 800, the most prevalent high-speed Macintosh computer interface, offers a real-world maximum of 82MB/s transfer rate.

Plug and Play 3-Step High Speed Data Transfers
With no special software or drivers to install, using the NewerTech eSATA to USB 3.0 Adapter is an easy, three step process:

1. Power on the eSATA equipped external drive.
2. Connect the NewerTech eSATA to USB 3.0 Adapter to an external drive via a standard eSATA cable.
3. Connect the NewerTech eSATA to USB 3.0 Adapter to the USB 3.0 port on a new 2012 MacBook Pro, 2012 MacBook Air, or PC via the included USB 3.0 cable.

The NewerTech eSATA to USB 3.0 Adapter is available immediately from NewerTech's exclusive distributor, Other World Computing (OWC®), for $24.99, as well as through the retail channel, and comes with a one year NewerTech warranty. It is compatible with Mac OS X 10.2.8 and later and with Windows 2000 and later PCs.

"This Plug and Play adapter ushers in a new, high-performance future for existing eSATA-equipped external drives," said Grant Dahlke, Brand Manager, Newer Technology, Inc. "Easy to use and affordable, it offers up to three times faster performance to maximize a drive's capabilities with today's standards while also maximizing a consumer's investment in the drive itself."

For more information on the NewerTech eSATA to USB 3.0 Adapter and reseller inquires, visit http://www.newertech.com/products/esatatousb3.php For more information on Newer Technology's complete line of accessories and upgrades for Macs, PCs, and iOS devices, visit: http://www.newertech.com/products

Product Features:

• Supports SATA Revision 2.6 data rate up to 3.0Gb/s (300MB/s)
• Supports 2.5" and 3.5" eSATA hard disk drives and SSDs
• Plug and Play, no software or driver installation
• Backward compatible with USB 2.0/1.1
• Backward compatible with 1.5Gb/s eSATA devices
• Supports Hot-Swap
• Dimensions: 2.25" D x 2.5" W x .75" H (57.3mm x 64.2mm x 19mm)
• Weight: 1.0 oz (28.35g)

About Newer Technology, Inc.
Since 1984, Newer Technology, Inc. (NewerTech) has been recognized as the leading developer of performance upgrades and accessories for Macintosh and PC computers, iPods, iPhones, and iPads. NewerTech is headquartered in Woodstock, Illinois. Dealer inquiries are welcome by calling 815-308-7001 or by emailing sales@newertech.com.

OWC, NewerTech, and the NewerTech arrow logo are trademarks of New Concepts Development Corporation. Power2U is a trademark of Newer Technology, Inc. Apple, Macintosh, iPod, iPhone, and iPad are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks or registered trademarks are the property of their respective owners.

Contact:
Grant Dahlke
Newer Technology
(815) 333-5014
grant@newertech.com