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Rebate program rewards environmental responsibility by giving customers $19 for sending in old Apple laptop batteries when they purchase a high-capacity NuPower battery |
WOODSTOCK, Ill. (November 29, 2005) –Newer Technology, Inc. (NewerTech™) has long encouraged its customers to take care of the environment by properly disposing of their old laptop batteries. Today it launched the NewerTech battery recycling program, designed to reward customers who help in that effort with some additional ‘green.’ The new program allows customers to send in their old Apple or third-party PowerBook or iBook batteries and receive a $19 rebate for each NewerTech replacement battery purchased. The battery type sent in for rebate must be the same type as the battery purchased. If the customer wishes to return additional batteries, NewerTech will see they are properly disposed of even though the rebate will not apply. “Improper disposal of laptop batteries can harm our environment, and we want to make it easy for our customers to do the right thing,” said Larry O’Connor, president of NewerTech. “Sending your old battery to us is not only a convenient and responsible way to ensure proper disposal, but now it pays $19 for each one that is replaced with a NuPower battery.” The additional environmental benefit of NewerTech’s high-capacity NuPower™ batteries lies in their exceptional quality. Using only the best available components, NuPower batteries are designed, engineered and built in the USA using superior Lithium-Ion cells from Japan and/or Canada ensures they have a longer useful life. “Our insistence on only the highest quality for NuPower batteries is good news for our customers and for the environment,” O’Connor said. “Because NuPower batteries don’t need to be replaced as often as others, there’s a ‘green’ aspect that can’t be beat - less waste and less spent on replacing batteries. It’s a win-win situation all the way around.” NewerTech’s laptop batteries, available for most Apple iBook and PowerBook models including all current Apple models, start at $119.99 and offer as much as 50 percent more capacity than Apple’s stock batteries. These, as well as NewerTech’s popular line of high-capacity replacement batteries for the Apple iPod, can be purchased online at www.newertech.com and through other fine retailers. For more information or to order, please visit www.newertech.com/batteries or e-mail sales@macsales.com. Dealer inquiries are welcome.
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