It can be done

Two weeks ago at Macworld San Francisco, Jamie Dresser the product manager and new product developer for Other World Computing was dared to upgrade several iPod's batteries. The catch? He must do so blindfolded.

“Never before has battery replacement been a spectacle event, much less one of the top draws at an international expo,” said Jen Soule, Sales Manager. “It’s a rare talent to make battery upgrades playful and exciting.”

Apparently, Dresser was able to pull off the upgrades without conflict. While this was simply a cute way to sell iPod batteries, we give OWC an A for effort. As a reward they have won this plug. How exciting!

--Trent Lapinski