For most products

For all NewerTech products, the serial number label is generally located adjacent to the product UPC code on back of package, or on the end of the package outer carton.

For external storage plus any other products

For external storage solutions and many other NewerTech products, the serial number can also be found on the product itself.

All other NewerTech products: serial number sticker generally located near UPC on back of external packaging.