Newer Technology® : News Room : Press Release : Newer Technology Power2U Wins CustomRetailer EXC!TE Award

Newer Technology Power2U Wins CustomRetailer EXC!TE Award

UL Listed AC/USB Wall Outlet Wins Prestigious EXC!TE Award from CustomRetailer Magazine for "Excellence in Custom Installation Technologies and Products"

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September 7, 2012, Woodstock, IL - Newer Technology, Inc. (NewerTech®), a leading developer of PC, Macintosh®, iPod®, iPhone®, and iPad® performance upgrades and accessories, today announced that its Power2U® AC/USB Wall Outlet was listed as a winner in the "Excellence in Custom Installation Technologies and Products" category of the 2012 CustomRetailer EXC!TE Awards. After debuting at the 2012 Consumer Electronics Show as the industry's first UL Listed in-wall charging solution, the Power2U has earned top reviews and wide, cross-industry acclaim for providing a modern, centralized location for simultaneously charging/powering up to four Apple®, Android, and other USB chargeable devices.

Chosen from Field of Innovative Solutions
Each year, CustomRetailer chooses products that stand out for being innovative, high-performing, and solutions-oriented to honor with an EXC!TE Award. Other winners this year included Honeywell, Marantz, and Denon Electronics. The EXC!TE winner's listing for the Power2U included info on the Power2U's convenience for powering and charging USB devices at home as a dual-socket wall outlet solution that eliminates unsightly adapter clutter while blending in seamlessly as a standard power outlet and its 'How-to' video showing install time in under 20 minutes.

"We are honored to be named as a Custom Installation Technology winner in this prestigious award program," said Grant Dahlke, Brand Manager, Newer Technology, Inc. "Our vision for the Power2U has always been to provide a straightforward install solution for a more attractive and convenient method of charging/powering the multiple mobile devices used in everyday life."

Praised and Proven by Independent Reviewers
The NewerTech Power2U has captured broad praise from highly diverse independent product review sources. Good Morning America called it 'brilliant'; the Miami Herald named it 'gadget of the year'; Gadget Review called it 'the wave of the future'; and its easy, under 20 minutes installation time was confirmed by Tech Tilt and Two Shots of Geek. There's the practical side of Power2U use as well. Well Connected Mom said, "I love it … you can plug in your phone and your tablet along with your toaster oven and coffee maker or electric shaver and electric toothbrush."

Pricing and Availability
Available in four decorator colors and priced from $24.95 MSRP, the Power2U is immediately available from retailers and Newer Technology's exclusive distributor, Other World Computing (OWC®), from as low as $15.00. For more information on the Power2U, as well as Newer Technology's complete line of accessories and upgrades for Macs, PCs, and iOS devices, visit:

About Newer Technology, Inc.
Since 1984, Newer Technology, Inc. (NewerTech) has been recognized as the leading developer of performance upgrades and accessories for Macintosh and PC computers, iPods, iPhones, and iPads. NewerTech is headquartered in Woodstock, Illinois. Dealer inquiries are welcome by calling 815-308-7001 or by emailing

About CustomRetailer
CustomRetailer, a publication of the Consumer Technology Publishing Group, is a business strategy magazine for the residential A/V and automation integration electronics professional, featuring information from respected professionals about new technologies and applications. Departments and features are focused on training, employee retention, business management, marketing and merchandising from respected experts in their fields.

OWC, NewerTech, and the NewerTech arrow logo are trademarks of New Concepts Development Corporation, registered in U.S. Patent and Trademark Office.
Power2U is a trademark of Newer Technology, Inc. registered in U.S. Patent and Trademark Office.
Apple, Macintosh, iPod, iPhone, and iPad are trademarks of Apple Inc., registered in the U.S. and other countries.
All other trademarks or registered trademarks are the property of their respective owners.

Grant Dahlke
Newer Technology
(815) 333-5014