May 10, 2013, Woodstock, IL - Newer Technology, Inc. (NewerTech®) http://www.newertech.com, a leading developer of PC, Macintosh®, iPod®, iPhone®, and iPad® performance upgrades and accessories, today announced today that its NuGuard KX, a kinetic energy X-Orbing protective case for iPhone 4/4S/5 models, is a finalist in the "New Product or Service of the Year - Consumer Electronics" category of the 2013 American Business Awards℠. As a finalist, Newer Technology will ultimately be awarded a Gold, Silver, or Bronze Stevie Award during the ABA awards ceremony held in San Francisco this September.
Like The Oscars for Corporate America
The American Business Award program, created in 2002 and nicknamed "The Stevies", is the only business awards program in the United States that honors and generates public recognition of corporate and executive achievements worldwide. The Stevie Award trophy is often called "the business Oscar", because it is hand-cast and finished in 24-karat gold by the same company that creates the Oscar. The name "Stevie" is taken from the name Stephen, derived from Greek term for "crowned". Past American Business Award winners have include Apple, Oracle, Hilton Hotels, and AT&T.
Newer Technology Selected As Finalist From More Than 3,200 Entries
More than 3,200 nominations from organizations of all sizes and in virtually every industry were submitted for this year's competition in categories including the New Product or Service of the Year - Consumer Electronics category. More than 100 business professionals nationwide chose finalists during preliminary judging in April and May. Later this month, 10 specialized judging committees will determine Stevie Award placements with the results announced in September.
People's Choice Award Voting Open In July
Each American Business Award finalist is also eligible to receive a special People's Choice Award, which consumers can vote for online. Voting will open to the general public in July, and the winners will be honored at the ABA award ceremony.
"We're ecstatic that the NuGuard KX is a Stevies finalist and that the judges have recognized the innovation behind its protective capabilities and one-piece design that doesn't add bulk," said Grant Dahlke, Brand Manager, Newer Technology, Inc. "After the Newer Technology Power2U 'People's Choice Award' victory at 2012 American Business Award Ceremony, this nomination further stokes our passionate commitment to providing the best tech solutions available."
Praised and Proven by Independent Reviewers
Debuted at the 2013 Consumer Electronics Show where it was named the "Best of CES 2013" by iPhone Life and a "Best of Show" CES 2013 winner by Beatweek Magazine, the NuGuard KX case has been widely praised by a diverse group of media portals. Mactrast said the KX offered "excellent protection for my treasured device without feeling and looking bulky."; GizmoFusion.com wrote the KX provided "a great case that is easy to install and provides great drop protection."; Examiner.com felt the KX "more than lived up to the hype...remarkable ability to protect an iPhone."; and Mind of the Geek confirmed the KX's protective qualities by "dropping an iPhone 5 onto a wooden floor, ceramic tile, and concrete surface from over six feet with no signs of impact."
X-treme Drop Test Videos Prove Effectiveness
To prove the effectiveness of the NuGuard KX, Newer Technology created videos that demonstrate its protective qualities and durability in extreme use scenarios. To document Quanta Laboratories' Mil-Spec certification, the recognized and required drop test from 48 inches was recorded. Next, a NuGuard KX protected iPhone 5 was dropped from 20 feet - five times higher than the Mil Spec test height - from warehouse racking onto a concrete floor. Finally, the ultimate X-treme test... an iPhone 5 safely ensconced in a NuGuard KX was dropped from Other World Computing's towering on-site wind turbine. To view the videos, visit www.newertech.com/kx.
Lifetime Warranty Offers Ownership Confidence
In addition to protecting the iPhone, the NuGuard KX provides ultimate peace of mind ownership. The best-engineered case deserves the best possible warranty, so the NuGuard KX is backed by a best-in-class full replacement Lifetime Warranty.
Dealer and Distributor Inquiries Welcome
The NuGuard KX protective case has an MSRP of $49.95 and is available for immediate ordering in eight color combinations with a "street price" as low as $35.00 from resellers in the US like Other World Computing. To expand on its worldwide distribution, Newer Technology invites resellers and distributors to contact firstname.lastname@example.org for program details.
For more details about The American Business Awards, visit: www.stevieawards.com/aba
About Newer Technology, Inc.
Since 1984, Newer Technology, Inc. (NewerTech) has been recognized as the leading developer of performance upgrades and accessories for Macintosh and PC computers, iPods, iPhones, and iPads. Newer Technology is headquartered in Woodstock, Illinois. Dealer inquiries are welcome by calling 815-308-7001 or by emailing email@example.com.
OWC, NewerTech, and the NewerTech arrow logo are trademarks of New Concepts Development Corporation.
NuGuard is a trademark of Newer Technology, Inc.
Apple, Macintosh, iPod, iPhone, and iPad are trademarks of Apple, Inc., registered in the U.S. and other countries.
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