Newer Technology® : News Room : Press Release : Latest NuGuard KX Cases from NewerTech Offer Ultimate Protection for New Apple iPad Air and iPad mini with Retina Display

Latest NuGuard KX Cases from NewerTech Offer Ultimate Protection for New Apple iPad Air and iPad mini with Retina Display

Pared-down, one-piece design combines a rugged, comfort grip shell with a soft core. US-made advanced X-Orbing gel provides extreme protection against accidental drops and impacts — without detracting from the slim and lightweight design of the latest iPad models announced by Apple

WOODSTOCK, IL—Nov. 6, 2013— NewerTech (NewerTech®), an innovator of performance upgrades and accessories for Macintosh®, PC, iPod®, iPhone®, and iPad®, announced the immediate availability of updated NuGuard® KX cases for the iPad Air and iPad mini with Retina display. The NuGuard KX case is the only one of its kind: rather than just surround the iPad with a bulky, hard plastic case, it uses an advanced gel to physically absorb the shock of an unexpected tumble down a flight of stairs as well as other accidental drops and falls. This slim and super-protective technology has been proven to meet and exceed Mil-Spec-certified protection for current iPad mini and iPhone 4/4S/5/5S models — without sacrificing style or adding bulk.

"Our NuGuard KX cases for iPhone and iPad mini have been very well received by thousands of customers, so we've expanded the product line to include the new iPad Air and iPad mini with Retina display," said Larry O'Connor, president of NewerTech. "The NuGuard KX installs in seconds on these new devices to provide incredible protection against accidental drops and dings, and they look terrific! They're made from a space-age material that's manufactured here in the USA, and we've managed to integrate this technology into these cases at a cost that's competitive and helps preserve US jobs."

Protection That Stays Out Of The Way
With its precision-molded buttons and accessibility cutouts, the NuGuard KX case allows for full operability of all buttons and switches, as well as access to all of the ports on the new iPad models. For added grip, the backside of the KX features a crosshatch texture that also makes it easy to remove from a purse or briefcase. And with its one-piece design, adding the protection of a KX case to an iPad takes just a few seconds.

Meets U.S. Military Standard MIL-STD-810G Drop Test
Unlike typical protective case materials that add bulk and weight, the NuGuard KX case uses lightweight and efficient X-Orbing gel technology to absorb and evenly distribute kinetic energy for ultimate protection. This patent-pending, lightweight and thin design allows for protection against accidental drops and impacts — unlike the added bulk typically associated with other, more expensive cases that attempt to provide this level of protection.

Whoops! iPad Survives Four-Foot Drop and More
To prove its effectiveness, NewerTech documented the protective qualities and durability of NuGuard KX in extreme use scenarios. To document Quanta Laboratories' Mil-Spec certification, the recognized and required Method 516.6 Procedure IV (Transit Drop) test from 48 inches was recorded. In our own real-world testing, a NuGuard KX-protected iPad mini was tossed multiple times down numerous stairwells.

Get Total Confidence with a Lifetime Warranty
In addition to protecting the iPad line, the revolutionary NuGuard KX provides ultimate peace-of-mind ownership. The best-engineered case deserves the best possible warranty, so the NuGuard KX is backed by a best-in-class full replacement Lifetime Warranty.

Media Links Pricing and Availability
The NuGuard KX protective cases for iPad Air and iPad mini with Retina display have an MSRP of $89.95 and $69.99 respectively and are available for immediate ordering for the introductory price of $49 (iPad Air) and $39 (iPad mini). For more details on the NuGuard KX and to locate a reseller, visit

About Newer Technology Inc.
Since 1984, NewerTech has been recognized as the leading developer of performance upgrades and accessories for Macintosh and PC computers, iPods, iPhones, and iPads. NewerTech industry and product awards include the 2012 CustomRetailer EXC!TE Award, the 2012 American Business Award "People's Choice" Stevie® Award, the Parent Tested Parent Approved (PTPA) Seal of Approval, and the Handyman Club of America Seal of Approval. Newer Technology is headquartered in Woodstock, Illinois. Dealer inquiries are welcome at 815-308-7001 or by emailing Follow NewerTech on Facebook and Twitter.

Media contacts: Angie Goertz
Tim Cox
Newer Technology and the Newer Technology arrow logo are trademarks of New Concepts Development Corporation, registered in the U.S. Patent and Trademark Office. The Newer Technology logo is a trademark of New Concepts Development Corporation. NuGuard is a trademark of Newer Technology, Inc., registered in the U.S. Patent and Trademark Office. Apple, iPad, iPhone and iPod are trademarks of Apple Inc., registered in the U.S. and other countries. Other marks may be the trademark or registered trademark property of their owners.

iReach Tweet: Protect your #iPadAir or #iPadmini with a @NewerTechnology NuGuard KX case. Looks great – no bulk!