FOR IMMEDIATE RELEASE
Newer Technology Confirms Its NuGuard KX Technology Offers Ultimate Protection for the Apple iPad mini with Retina Display
Slim, one-piece design combines a rugged, comfort grip shell with a soft core. Advanced X-Orbing gel provides extreme protection against accidental drops, impacts and scratches — but ensures the iPad mini with Retina display feels slim and lightweight in the hand.
WOODSTOCK, Illinois—November 25, 2013— Newer Technology Inc.
(NewerTech®), a leading developer of Macintosh®, PC, iPod®, iPhone®, and iPad® performance upgrades and accessories, announced the immediate availability of the NuGuard® KX
, a kinetic energy X-Orbing protective case for the Apple iPad mini with Retina display. Backed by a lifetime warranty, the NuGuard KX
provides Mil-Spec-certified protection for the latest iPad mini — without sacrificing style or adding bulk.
"We confirmed that our NuGuard KX case protects the iPad mini with Retina display as soon as we could get our hands on a unit," said Larry O'Connor, president of Newer Technology. "Its unique X-Orbing gel provides incredible protection against drops and scratches while maintaining a remarkably slim, lightweight profile. And, like all our KX cases, these cases feature a space-age material that's manufactured here in the USA. We've managed to integrate this cool technology into the NuGuard KX to help preserve US jobs."
Note to media: a photo of the NuGuard KX for iPad mini with Retina display
Protection That Doesn't Compromise Convenience
With its precision-molded buttons and accessibility cutouts, the NuGuard KX allows for full operability of all function buttons and access to all of the ports on the iPad mini. For added grip, the backside of the KX features a crosshatch texture that also makes it easy to remove the iPad from a purse or briefcase. And with its one-piece design, adding the protection of a KX case to an iPad mini with Retina display takes just a few seconds.
X-Orbing Gel Meets U.S. Military Standard MIL-STD-810G Drop Test
Unlike typical protective case materials that can add bulk to a case design and your iPad, the NuGuard KX uses state-of-the-art X-Orbing gel technology
to absorb and evenly distribute kinetic energy for ultimate protection in an incredibly slim profile. This patent-pending, lightweight and thin design allows for protection against accidental drops, impacts and scratches — unlike the added bulk typically associated with other, more expensive cases that attempt to provide this level of protection.
iPad mini Survives a Four-Foot Drop Onto Concrete and a Tumble Down a Staircase
To prove its effectiveness, Newer Technology documented the protective qualities and durability of NuGuard KX in extreme use scenarios. To document Quanta Laboratories' Mil-Spec certification, the recognized and required Method 516.6 Procedure IV (Transit Drop) test from 48 inches was recorded
. In our own real-world testing, NuGuard KX-protecting iPad minis were confidently tossed multiple times down numerous stairwells – on video. To view the videos, visit www.newertech.com/kx_mini/
Get Total Confidence with a Lifetime Warranty
In addition to protecting the iPad mini, the revolutionary NuGuard KX provides ultimate peace-of-mind ownership. The best-engineered case deserves the best possible warranty, so the NuGuard KX is backed by a best-in-class full replacement Lifetime Warranty.
Pricing and Availability
The NuGuard KX protective case for iPad mini, while retailing for $69.95, has a typical street price of $39-$49 and is available immediately. For more details on NuGuard KX cases or to locate a reseller, visit http://www.newertech.com/sales
About Newer Technology Inc.
Since 1984, NewerTech has been recognized as the leading developer of performance upgrades and accessories for Macintosh and PC computers, iPods, iPhones, and iPads. NewerTech industry and product awards include the 2012 CustomRetailer EXC!TE Award, the 2012 American Business Award "People's Choice" Stevie® Award, the Parent Tested Parent Approved (PTPA) Seal of Approval, and the Handyman Club of America Seal of Approval. Newer Technology is headquartered in Woodstock, Illinois. Dealer inquiries are welcome at 815-308-7001 or by emailing firstname.lastname@example.org
. Follow NewerTech on Facebook
Newer Technology and the Newer Technology arrow logo are trademarks of New Concepts Development Corporation, registered in the U.S. Patent and Trademark Office. The Newer Technology logo is a trademark of New Concepts Development Corporation. NuGuard is a trademark of Newer Technology, Inc., registered in the U.S. Patent and Trademark Office. Apple, iPad, iPhone and iPod are trademarks of Apple Inc., registered in the U.S. and other countries. Other marks may be the trademark or registered trademark property of their owners.
Eileen Millard, Media Relations, NewerTech
Tim Cox, ZingPR
iReach Tweet: Protect your #ipadmini with the @NewerTechnology NuGuard KX case. 4-foot drop onto concrete: no problem!